CHEVROLET MONZA RS LAUNCH

36 HD PROJECTOR MAPPING – 100-METER CURVED SCREEN SPECTACULAR

PROJECT SCOPE:

High-octane automotive launch featuring 36 HD projection mapping units across custom-built 
100-meter curved screen with floor projection integration, creating immersive CGI futuristic 
cityscape synchronized with live vehicle performance.

TECHNICAL ACHIEVEMENT:

36 HD projection mapping units for seamless large-scale coverage

Custom-built 100-meter curved screen designed for optimal viewing angles

Floor projection integration creating complete environmental immersion

CGI futuristic 3D city environment with photorealistic architectural detail

Real-time synchronization between physical car movement and digital environment

Illusion of depth through advanced perspective mapping and environmental design

CREATIVE EXECUTION:

High-speed car chase illusion with physical Chevrolet Monza RS on stage

Futuristic cityscape responding to live vehicle positioning and movement

Environmental storytelling showcasing vehicle performance through spectacular visual narrative
- Seamless integration between physical automotive demonstration and digital environment

Dynamic camera perspectives following car movement through CGI city landscapes

AUTOMOTIVE STORYTELLING:
Performance vehicle capabilities demonstrated through immersive visual experience

Brand positioning reinforced through cutting-edge presentation methodology

International automotive industry standards for premium vehicle launch events

Technology integration serving automotive engineering excellence narrative